• How Copywriting Works – Keeping Up With Content Demands

    Keeping up with content demands is an issue all my clients face and no one more than Finastra, a global provider of financial services software. It needs a constant stream of white papers, market commentaries, brochures, software insights and software briefing documents for its global customer base. Keeping up with content demands is an issue […]

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  • Content Marketing Doesn’t Have To Be Hard

    The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling a never-ending mountain that’s traversed by dry stonewalls that you have to climb over. Of course, rather than going through this creative pain yourself, you […]

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