• Why Aren’t People Reading Your Content?

      The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it is incredibly well researched and has been proofread within an inch of its life, but that still doesn’t mean it’s interesting. […]

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  • Off-page SEO Isn’t Just Link Building

      In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]

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  • Your Content Should Revolve Around One Idea

      Your new product or service is ready to marketed. You’ve designed your website and marketing materials and found the perfect copywriter to work with you on the content. Your brief to them is detailed and contains everything they need to know about your offering. There’s so much to say, and you tell them all […]

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  • Why Your Content Isn’t Working

      You know your website needs content if it is to perform well. But you have an issue or two. Your writers are churning out the quantity, but not the quality and they hate creating something that’s search engine friendly (i.e. SEO content) because they think it looks spammy. There is an easy fix to […]

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  • How to Make Your Writing More Readable

      What are you talking about? Of course my writing’s readable.   It should be to you, after all you wrote it, but what about everyone else? You know what you’re trying to say because it was in your head as you wrote it. The problem is, your ideas could have got muddled on the […]

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  • What Are You Really Trying to Say?

    A very short blog about focus in your writing How many times have you tried to write an email, newsletter, web copy or brochure only to completely lose your focus? The problem is your business is quite complex; there’s a lot that goes on in the background that, quite honestly, your customers don’t need (or […]

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