• Copyediting: What it is and why you need it

    Copyediting, copywriting, proofreading – aren’t they all the same thing? No, they’re not. Generally, a copywriter will create content, which could then be copyedited and, finally, proofread. So, what does the copyeditor do if the copywriter writes and the proofreader does a final sanity check for grammar and typos? In the simplest terms possible, copyediting […]

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  • Edit Your Way to Stronger Content

      If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it sound a doddle; it’s not, but in comparison to what comes next it is. After spending hours researching, thinking, drafting and redrafting to generate a first draft […]

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