• A Real Copywriter is Creative, AI is Not.

    This post first appeared here a few years ago, but with the onslaught of AI, I think it’s definitely worth another read. The only way you can get engaging content that has heart and emotion is for it to be written by a real person. Many companies are using AI because it’s cheaper than working […]

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  • Human Copywriting – How Real Copywriters Read Minds

      This blog’s dedicated to human copywriting. Recently, I’ve written quite a lot about AI copywriting regarding its dangers and impact on the quality of content marketing. This time, I want to talk about human copywriting and how we use our brains, emotional intelligence, empathy, and cultural awareness to generate content your customers want to […]

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  • What Value Do You Place on Professional Copy?

      The value of professional copy It doesn’t matter what business you’re in; you will need professional copy. It could be your website copy, brochure content, reports, white papers, email marketing, newsletters, case studies, etc. Although you learned to write many years ago from your earliest days at school, that doesn’t mean you’ve got the […]

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  • What Exactly is Copywriting?

      You know, during my copywriting career, numerous people have asked exactly what do I do? Some think my profession is legal – i.e., a copyrighter – wrong. Some are under the impression that I copy things out for a living – also wrong. Copywriting is all about persuading someone to buy something or influence […]

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  • Why You Need a Copywriter

      That’s me! I’m a copywriter. This morning, I was scratching my head, trying to think of something to write about. When you’ve been blogging as long as I have, it becomes increasingly difficult to come up with new topics and ideas. That’s why, this week, I had a dig around in the files on […]

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  • How Long Does Writing Copy Take?

    writing copy It’s the age-old question – how long does a copywriter take to write great copy? To an average Joe, writing is something that we all do. It doesn’t take long. You have an idea; you write it down; job done. Oh, if only it were that easy. Writing copy takes time There is […]

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  • Content Marketing – How to Keep the Good Times Rolling

    content marketing   Content marketing is probably the most crucial element in your marketing strategy. You start out guns blazing. Your team is overflowing with ideas. The first few months see your team writing article after article. Then something happens. Before you realise it, the ideas have stopped coming. Your teams have exhausted every avenue […]

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  • I’m 90% of the Way in Achieving a Paperless Office

      [Please note this is not a sponsored post.]   Running a paperless office has always seemed impossible to me. As a copywriter, I do all my work in Word, but my notes are taken the old-fashioned way – with paper and pen. It took me years to finally move over to a digital calendar, […]

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  • Why Copywriters Must Understand to Whom They Are Writing

      Are you talking to me? There are still many people out there who believe that copywriting simply involves writing stuff. I wish it were that simple. The problem is, if I don’t know who will be reading my ‘stuff,’ I have no idea how to write it. That might sound a tad dramatic, but […]

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  • Why 49% of Companies Outsource Their Content Production

      Content creation is often seen as a burden, which is why the Content Marketing Institute’s 2020 report showed that 49% companies outsource their content production because they don’t have the time, expertise or resources to do it themselves. When you consider it can take anywhere between three to six hours to write a high-quality, […]

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