• Copywriting–Is Your Sales Pitch Right?

      Hey, I’m a copywriter so I know exactly what my audience wants, right? All they want is an incredible offer and they’ll be putty in my hands. If real life was like that it would be amazing and my job would be very easy. But sadly in the real life creating copy that sells […]

    Read more

  • How Does Copywriting Start?

      If you are scratching your head trying to come up with the answer to that question, I can confirm it is not… “Once upon a time…” (Just in case you were wondering) Copywriting is sales and marketing writing. It is designed to persuade the reader to buy a product or service. But when I […]

    Read more

  • Copywriting Language

    Remember this guy? Our old English teachers may have taught us a lot at school, but for many the ghost of English lessons past has curbed their ability to write compelling and powerful copy. Why? Usually it’s because as soon as their writing starts to flow, a little voice mutters in their heads. It’s the […]

    Read more

  • How To Think Like a Copywriter

    Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals of your project. If you know where you need to end up, it will be a lot easier to get there. […]

    Read more

  • Copywriting That Benefits You

    What do the Spice Girls and copywriting have on common? Not an awful lot other than the girls know how to: “Tell ‘em what they want, what they really, really want.” Where as most of the sales writing produced doesn’t. If you’ve tried to save money and produce your own marketing copy I can guess […]

    Read more

  • Copywriting Tips to Make People Buy

    Let’s get one thing straight from the start – a copywriter writes to sell. Pure and simple. Of course, their sale writing also has to be interesting enough to make someone want to read it in the first place. That’s all well and good, but how can you ensure your reader will actually buy your […]

    Read more

  • “You talking to me?”

    What is the one marketing mistake I see companies making time and time again? It’s all over their website, brochures, leaflets, email marketing – in fact every piece of marketing spiel they produce. Give up? They talk about themselves. Who’s doing the buying? I know you think the world of your company and its products […]

    Read more

  • Make Your Copy Stand Out

      If you think of a piece of copy, the main elements that you’ll immediately think of are the headline, body copy and call to action. These are all very important aspects of any piece of copywriting, but they aren’t the be all and end all. There are other elements that a freelance copywriter can […]

    Read more

  • Use Copywriting to Boost Your Sales

    If you’re not a copywriter but want to write some sales copy, where do you start? Well, the best place is with your reader. Your reader will be doing the buying so make sure their needs are placed before your own. That means forget great swathes of writing about how great your company is – […]

    Read more

  • The Creative Copywriter

    Being a great freelance copywriter isn’t all about putting your fingers to a keyboard and creating magical copy that makes everyone go “ooooo” and “arrrhhh” when they read it. Actually that’s the last reaction you want. Your readers shouldn’t even notice your writing – it is the product or service you are writing about that […]

    Read more