• How Copywriters Build Rapport

    Can you write in such a way as to create an emotional bond with your reader? Now there’s a question for you. You can probably guess that I am going to say “yes you can” otherwise this will be one of the shortest blog posts in history! Building rapport with your customers is something that […]

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  • How Asking Questions Strengthens Your Copywriting

    How does asking questions strengthen your copywriting? Humans are naturally curious creatures. From an early age we learn to questions – why? If you have children you’ll know what I’m talking about! If you were in a sales position with your customer physically in front of you, it would be easy to keep their attention. […]

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  • What You Have To Do To Make Article Marketing Work

    Article marketing is an excellent way to promote your business and elevate yourself to expert status within your field. With that comes trust and increased sales – but it doesn’t happen over night. As it is one of the cheapest ways to market yourself, it seems mad that so many businesses shy away from it. […]

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  • Keep Copywriting A Jargon-free Zone

    Before I get going let me get something off my chest… KEEP YOUR COPYWRITING SIMPLE! That’s better. If there’s one thing I hate to see it is web copy, or any kind of sales copy for that matter, that is littered with jargon. Why??? Sales writing must be accessible to everyone who reads it so […]

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  • How To Make Your Adverts Persuasive

      You may have spent hours putting together a pretty advert which is very informative. Great – I’m sure you’re very pleased with it, which you should be assuming you weren’t hoping to make any money from it. But I have a feeling the main reason for going to all that trouble was to make […]

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  • Copywriting’s 8 Psychological Triggers

    All  freelance copywriters understand what is required to get their readers to do what they want. It isn’t some dark mystical secret but rather the skill of getting inside their heads to understand what makes them tick. Psychology is a big part of the copywriting process. The real key to effective copywriting is understanding how […]

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  • Website Copywriting – 8 Ways to Make Your Copy Great

      The world is becoming more and more virtual every day. As a website copywriter it is my job to help you to create an engaging website that’s interesting, relevant and converts visitors into customers – no pressure then! You might think your website already satisfies these criteria, but it is worth reading on just […]

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  • How Your Copywriting Can Boost Your Sales

      Copywriting is sales writing. Therefore as a freelance copywriter it is my job to make my  client’s marketing materials (whatever form they take) sell. All too often companies marketing efforts fail miserably because they just describe rather than convince the reader to buy the product or service. It is vital that your copywriting converts […]

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  • Copywriting Has To Make Your Reader Buy

      OK, you’re right, copywriting isn’t just there to make someone buy. You might want them to call you, visit your website or book an appointment. But if your aim is to get your reader to buy, how on earth can a copywriter know how to make that happen? The life of a freelance copywriter […]

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  • Action Copywriting

    Finally you’ve reached the final stage of the AIDA saga. The past few articles have shown you how to grab your readers’ attention, get their interest, and create a desire for your product. Now all you have to do is get them to take action. The best way to get your reader to take action […]

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