• Desirable Copywriting

    My previous two articles have looked at how to attract attention and interest so now we are onto the ‘D’ of AIDA – so just how do you create a desire? Any sales person will confirm that getting someone to interested in something is one thing, but to get them to want it is entirely […]

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  • Interest Inducing Copywriting

    Following on from my last article, we’re now going to discover how you can attract your readers’ interest in what you are selling. How do you do that? Well, your reader has a problem – they are feeling stressed, bored or unfulfilled. It’s down to you to find a way to tie your product to […]

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