• How to Make Your Copywriting Persuasive

      If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the reader anything. They are boring and add nothing whatsoever to the world. What have you got to do to make your […]

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  • Why Professional Copywriting Isn’t as Cheap as Chips

      Content – you can’t live without. Whether it’s creating new web content, brochure copy, an email campaign, white paper, case study or article, it takes time, skill and a certain flair to produce something that’s engaging. You usually tell yourself you don’t have the time to create it yourself when the simple truth is […]

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  • Why Small Businesses Owners Should Be Themselves

      This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility that most corporations would give its right arm to possess (if it had one). I say to you it’s time to stand up and take […]

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  • How Much Should You Pay For a Blog Post?

      How much are you willing to pay for a blog post? Probably not as much as you should pay, and here’s why. As you know, blogging is an excellent way to gain exposure online. Not only will it satisfy Google by delivering a fresh batch of content to your website regularly, but it will […]

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  • Time-limited Offers Will Strengthen Your Copy

      How many times have you hesitated when considering buying something? Although you make decisions all day long, they are always harder to make when they result in you parting with your hard-earned cash. What if, after you’ve bought the item, you find it cheaper elsewhere? What if you’re out and about next week and […]

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  • Your Content Should Revolve Around One Idea

      Your new product or service is ready to marketed. You’ve designed your website and marketing materials and found the perfect copywriter to work with you on the content. Your brief to them is detailed and contains everything they need to know about your offering. There’s so much to say, and you tell them all […]

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  • Marketing: The Power of You

      What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most marketing materials are written from completely the wrong angle. Although they are supposed to attract buyers, they tend […]

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  • Newsletters – How to Make an Impact in an Overcrowded Inbox

      Newsletters provide a great opportunity for you to keep your relationship with your customers alive and kicking. They are relatively cheap to produce and easy to deliver – all it takes is the push of a button. But that means there’s a downside to them as well; everyone’s sending them, which means your customers’ inboxes […]

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  • Great Copywriting Takes Longer Than You Think

      Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it? “It won’t take that long; you only need a day and a half to write that document.” Is that right? So, what you are you […]

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  • What Is a Style Guide and Why Do You Need One?

      One of the simple things that give your organisation credibility is your consistency of style. By style, I mean your written communications, marketing materials and visuals. It is basically a guide that defines the written brand of your business (your stylebook looks at company colours, logos etc.) that is used by anyone who creates or […]

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