• Copywriting–Conveying Trust

      In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on to explain how this can be achieved, […]

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  • The Copywriter’s Green Cross Code

      STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one […]

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  • Getting The Most From Your Copywriter

      How to brief effectively The beginning of your relationship with your chosen copywriter is vital. You’ve done your research; you’ve asked the right questions and you’ve found the perfect writer to help you with your project. So what’s next? Your copywriting need could be anything from website copy or brochure content to newsletter content […]

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  • Effective Press Releases

    What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s not paid for, your press release has to be top notch […]

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  • Building Your Freelance Copywriting Business

      Building your freelance copywriting business from scratch isn’t easy. How do you get started? Where do you find your clients? How do you build up a portfolio? They are just a few of the questions that will be flying round your head. I have been a freelance copywriter since 2007 and I am frequently […]

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  • How to Make Your Website Convert

      Is your website converting? There are loads of websites out there that look great, have loads of content and, sometimes, rank quite well. But they are missing one thing – they aren’t converting. This is a conversation I tend to have with people far too regularly. It goes a bit like this: Client: “My […]

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  • Online Marketing–Mistakes That Could Damage Your Business

      Online marketing – love it or hate it, if you’re a business owner you have to get to grips with it. As the vast majority of the population use the internet to search for products and services these days, if you you don’t have an online presence you will be missing out on a […]

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  • What Should Your Email Marketing Frequency Be?

      If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a new and effective way of keeping in touch with your customers quickly and relatively cheaply. You can use the emails to give great information, keep […]

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  • SEO–7 Things You Should Know

      Search engine optimisation – love it or hate it, it’s here to stay so you’d better get to grips with it. Before you ask, no I wouldn’t call myself an SEO expert. So why am I writing this post about it? Well, I am a pretty good SEO Copywriter – what makes me so […]

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  • The Power of Your FAQ Page

    The FAQ page is a must for most websites. To give your customers all the information they need about your company, products and services would be impossible without one. Can you imagine how long each page would be if you were to cover every possible question that your customers had? That’s why the humble FAQ […]

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