• Direct Marketing Recipe

    Indulge me for a moment and think of yourself running a busy kitchen. Business couldn’t be better; bookings are up, in fact you now have a waiting list for tables. You have to bring in a new chef to cope with the extra workload. On Wednesday evening he arrives ready and raring to go. But, […]

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  • The Extrovert Copywriter

    If you are a copywriter, you have to be an extrovert. That doesn’t mean to say you have to get off your trolley constantly – well you could, might it play havoc with your writing. Your gregarious nature means you have to be personable so you can build rapport with your clients. You also need […]

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  • How To Get More Subscribers

    I’m sure you know the importance of a list. No? OK – quick run down – the best way to market your business is through a list of people who have signed up for your newsletter. But to get people to part with their email address, you have to give them something. For example, it […]

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  • Get a Blogging Boost

    If you want to rocket propel your business into cyberspace you need to blog. Before you roll your eyes at the screen, blogging departed from the geek platform a long time ago. Practically everyone has a blog these days – so don’t get left behind. You might think that just because you have a website, […]

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  • The Creative Copywriter

    Being a great freelance copywriter isn’t all about putting your fingers to a keyboard and creating magical copy that makes everyone go “ooooo” and “arrrhhh” when they read it. Actually that’s the last reaction you want. Your readers shouldn’t even notice your writing – it is the product or service you are writing about that […]

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  • How Copywriters Build Rapport

    Can you write in such a way as to create an emotional bond with your reader? Now there’s a question for you. You can probably guess that I am going to say “yes you can” otherwise this will be one of the shortest blog posts in history! Building rapport with your customers is something that […]

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  • How Asking Questions Strengthens Your Copywriting

    How does asking questions strengthen your copywriting? Humans are naturally curious creatures. From an early age we learn to questions – why? If you have children you’ll know what I’m talking about! If you were in a sales position with your customer physically in front of you, it would be easy to keep their attention. […]

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  • Article Marketing – Getting Organised

    Writing a diary for yourself is one thing – the only audience is you (unless someone takes a sneaky look at your inner most thoughts) so the process of writing is fairly straight forward. But writing for other people is a different ball game. You have to make your opinions and views entertaining and interesting […]

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  • Focusing Your Copywriting

    Ask any copywriter what one of the most important aspects of their job is and they’ll probably mention focusing on your reader. It is the reader you have to convince that the product you are writing about is the one they have been waiting for. Understanding them is vital if your writing is going to […]

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  • What You Have To Do To Make Article Marketing Work

    Article marketing is an excellent way to promote your business and elevate yourself to expert status within your field. With that comes trust and increased sales – but it doesn’t happen over night. As it is one of the cheapest ways to market yourself, it seems mad that so many businesses shy away from it. […]

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