• Why Your Website Copywriting Will Differ From Your Other Content

    During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and why you do what you do. You went to great pains to point out you saw your company as a ‘disrupter’ to your industry.  The service you provide is new and more efficient and cost-effective […]

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  • Copywriters Should Compete On Quality Not Price

    Copywriting is a highly competitive industry.  A quick Google search will identify numerous companies offering writing services, from agencies to freelancers. Some will have oodles of experience; others will be just starting out. Then, of course, there are those who think writing copy is easy and anyone can do it.  I’ve been in the industry […]

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  • How To Find The Right Copywriter

    Finding the right copywriter isn’t an easy task, which is why it shouldn’t be left until the eleventh hour. However, quite often the copywriter is the last team member you think of. The panic usually sets in when you realise you have a fab looking new website design but to content, your brochure’s ready to go […]

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  • The Best Copywriting Is Not Born From Experience

    Potential clients constantly ask copywriters around the world if they have experience in their industry.  If, as a client, the answer you receive is “yes, actually the majority of my clients work in your industry,” run for the hills and don’t look back. Why? Prior knowledge of an industry or a ‘specialism’ within a specific area […]

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  • Has Your Content Gone Stale?

    Just like your favourite cakes and biscuits, your content will go stale after a while if neglected.  It can happen without you realising.  Once day your website is performing pretty well and the next, nothing. Your rankings drop off, and your enquiries reduce. Suddenly, your words aren’t inspiring anyone. It’s not a case of ‘suddenly’. […]

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  • Why Copywriting Matters (Without The BS)

    Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively, that only a few chosen people can harness the ancient energy of the wordsmith to conjure the magic hidden within everyday […]

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  • Why Hire A Copywriter If You’re Going To Change Their Words?

    Here’s the scenario: you’ve found a brilliant copywriter to work with you on your website. During your initial meeting, you told her all about your business, its services and your customers. Together you teased out the main benefits you offered and produced a guide to who your ideal customer is – their hopes, fears, lifestyle […]

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  • The Psychology of Copywriting

    “Communicate in the same language that your customers’ speak.” That’s always my advice to clients. Most of the time, they trust me and together, we create engaging content that works. Other times, my advice is over-ridden. Despite crafting copy that draws the reader in, it’s changed (after sign off), and the published version morphs into […]

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  • Content Marketing Doesn’t Have To Be Hard

    The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling a never-ending mountain that’s traversed by dry stonewalls that you have to climb over. Of course, rather than going through this creative pain yourself, you […]

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  • Why Your Copywriter Will Give You What You Ask For

      The most important part of any copywriting project is the briefing. This will show your writer what you’re looking for, the goals you want to achieve, and the way you want to portray your company. Because of its importance, it’s vital you think carefully. Tone is everything Other than details of your customers, their […]

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