• Go Green With Your Old Content

      Being green is the new black. We’re told to recycle everything, so how about recycling your content? Over the years, you’ll build up a valuable library of content. It contains things like blogs, articles, videos, reports, white papers, and case studies. Rather than leaving it on your hard drive, make it work for you […]

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  • Does Your Homepage Hit The Spot?

      How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem with an alarming number of websites (so you’re not alone). What should your homepage say? Let’s go back to the beginning. […]

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  • Listening – The Copywriter’s Secret Weapon

      A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening than talking. Here’s a post I wrote about this a little while ago. Hope you enjoy it.   The Art of […]

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  • Direct Mail: Why You Must Stay Focused

          Direct mail letters, when done right, are not cheap. That doesn’t mean you should abandon the idea of using a professional copywriter and go for the DIY method. Why? Well, what you come up with is unlikely to work. Here’s why. Why direct mail DIY is a bad idea It’s unlikely your […]

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  • Why It’s A Bad Idea To Write Your Content In-house

    Times are tough and you need to keep your costs down, I get that. But it’s important not to lose sight of the bigger picture while you’re finding ways to trim your spending. If you’ve used a copywriter in the past, you may decide bringing content production in-house will save you money. However, the opposite […]

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  • Copywriting Isn’t About Grammar

    grammar   Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what keeps the English language alive. The thing is, when it comes to copywriting, […]

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  • Why Your Marketing Should Be About The Why And Not The What

      The vast majority of business write website copy that focuses on what they do. They believe that’s what people want to know. After all, when someone lands on a website, they want to know they’re in the right place, so it makes sense to kick things off with: “We are the market leaders in […]

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  • Writing Persuasively – The Easy Way

      The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing to master, which is why I wanted to give you the chance to revisit a post I wrote about it a […]

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  • What Do Your Customers Want From Your Website?

      If you knew what your customers wanted from your website, your life would be so much easier. So how do you know what your customers want? Well, when designing your website, the first thing not to do is focus on things like: Colours Fonts Gadgets and gizmos Graphics and images How cool it should look […]

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  • Copywriting Life – Why I’m A Generalist

      One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the fact is I don’t need experience in any specific sector to be able to write about it. When I started out, people were always asking […]

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