• What Do Copywriters And Annoying Kids Have In Common?

      Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. My kids are all grown up now, but one of their most annoying traits (there weren’t many; they were little angels – honest) was their constant questioning. Practically every sentence that left their mouths started with ‘why?’ […]

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  • Why Are Professionally Written Words Best?

      Words. You use them every day. You send emails to customers, create marketing materials, produce content for your website…the list is endless. How much thought are you giving to the words you use? What you write will have a significant impact on how people perceive you and your business, which is why professional writing […]

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  • Contractions In Your Marketing Copy – Right or Wrong?

      Should you use contractions in your marketing copy? That is a question that causes divisions. One camp thinks the use of contractions makes writing come across as natural and friendly. The other camp thinks they lower the tone and are sloppy. After browsing through the many blogs I have written over the years, I […]

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  • The Easy Way To Boost Your Email Marketing Success Rate

      Email marketing is vital for every business. Assuming you’ve got over the GDPR hurdle and are now fully compliant with the new regulations, it’s time to start thinking about your next email marketing campaign. The best campaigns are those that work in tandem with your other online marketing efforts, such as your social media […]

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  • How To Make Your Content Irresistible

      Before I launch into this post about how to make your content irresistible, I want to point out I’m making a few assumptions: You are a fair writer with a good grasp of grammar You have a deep understanding of the topic that you’re writing about You know the audience you are writing for […]

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  • Corporates And Copywriters – Why It’s A Match Made In Heaven

      Corporates need content but usually, don’t have the human resources (or specific skills) to keep up with demand. Copywriters have both the skills and capacity to create content. Budgets are being squeezed; you’re working on a skeleton staff and yet productivity targets are rising. Something’s got to give. Either your sanity, budget, or customer […]

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  • Do You Know Who Your Audience Is?

      How to write content your readers will love One of the most common mistakes I see in marketing content is an apparent disregard for who is going to read it. Companies know they have to sell to their customers. They even know the type of person who makes up their ideal audience. And yet […]

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  • Ghostwriting Is The Easiest Way To Get Your Business Book Written

      “Everyone has a book inside of them – but it doesn’t do any good until you pry it out.” – Jodi Picoult   In an article in Forbes, it was reported that Mike Schultz (Wellesley Hill Group, of Framingham, Mass), surveyed 200 business-book authors. He stated that: “The vast majority of the authors we […]

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  • Why Your Website’s Content Is Hurting Your Business

      Derek’s got a problem. He’s been a painter and decorator for over a decade. Most of his work comes from word of mouth, but with more and more people asking to see work he’s done, or hear from satisfied customers, he’s decided it’s time to get with it and get a website. Not one […]

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  • Copywriting Done In-house Can Be Unsanitary And Flamboyant

      Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on a page or screen. Oh boy – that’s the kind of idea that’s responsible for all the terrible sales copy out there. Why? Because everyone thinks they can […]

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