• How To Hire A Copywriter

      Hiring a copywriter – or rather the right copywriter for you – can be a lengthy process. Not only do you want to be sure the person you’ve found has the right skills (i.e. is a professional copywriter rather than a content writer), you also have to be sure you can work with them. […]

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  • How To Write Your Home Page

      Nine times out of ten, your Home Page will be the page the majority of your visitors land on. That’s why it’s so important to get it right. Before I ramble on, what do you think it should show? Details about your business? What you do? Stuff that goes on about your innovative approach, […]

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  • A Feature Is Not A Benefit

      Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A feature is what something is A benefit is what something does So why am I writing about this again so soon? […]

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  • How To Write Natural Content

      When it comes to copywriting and writing content in general, the only way to be is natural. That sentence sounds strange because surely writing is natural. You would think so, but something bizarre happens to people when they prepare to write their web copy, blogs, brochure content, emails etc. They lose the ability to […]

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  • Why Copywriters Make Great Listeners

      “Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey   A note to all copywriters out there – if you’re not prepared to listen, your copy will suck, big time. Active listening is a skill not everyone has mastered. A lot of ‘copywriters’ […]

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  • Why Pain Trumps Features When It Comes To Copywriting

      Selling shouldn’t be painful, but that doesn’t mean you can’t enhance your sell case with a little discomfort. When it comes to selling to your customers, it’s important to remember they must need your product or service before you can sell it to them. They are not going to wake up one morning, see […]

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  • Copywriting That Dares To Be Different Wins

      As a business, it’s good to be the stripy elephant in the room. Why? Because you have to stand out. What’s the point in looking and sounding like every other business? You have to have something about you that makes you different to your competitors. Before you say, our customer service is second to […]

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  • Stop Littering Your Copy With Playground Taunts

      Why is it, when growing up, someone always has something bigger and better than you? Their toy is better, they’ve seen the latest age 18 release at the cinema (which, considering the fact you’re only 12 they obviously haven’t), and they went abroad on holiday while you went to Skegness. Not much fun is […]

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  • The Copywriter’s Green Cross Code

      If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code Man (aka Dave Prowse who also played Darth Vader). Well, the copywriter’s green cross code is nothing like […]

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  • Don’t Make People Hunt For Your Content

      You’re good. You know that. Your writing is spot on and full of golden nuggets. You write every post confident that people will flood your site to read it. The problem is a drought has hit; where there should be people clamouring for your wisdom, there is nothing, nada, zilch. It’s great that you […]

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