• How Creative is Your Copywriting?

      If your content isn’t creative, it’s not worth bothering with. How can you make it creative? I hear you ask. The answer is simple: write it the old-fashioned way—without the aid of AI. The ‘Godfather of AI’, Geoffrey Hinton, may well have won the Nobel Prize in Physics, but even he is said to […]

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  • Stop Skimping on Your Marketing Content

    How important is your business and its marketing content? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create […]

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  • Should Your Copywriting be Clever?

    There’s no room for a smartarse in the world of copywriting copywriting                               I am writing this article from my own experience and viewpoint. You may have a different opinion, which is your right, but I’m about to tell you what […]

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  • How Long Does Writing Copy Take?

    writing copy It’s the age-old question – how long does a copywriter take to write great copy? To an average Joe, writing is something that we all do. It doesn’t take long. You have an idea; you write it down; job done. Oh, if only it were that easy. Writing copy takes time There is […]

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  • Why Copywriters Are Really Just Annoying Kids At Heart

    Copywriting and the Power of Why why   When copywriting, the power of why is a wonderful thing. This is an article I wrote a few years ago about this very subject. I think it deserves another airing.  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. […]

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  • Authentic Copywriting – The Importance of Being You

    Authentic copywriting   Your copywriting (i.e., the content you use to promote your business) must be as original as you. There is only one you; it’s what makes you stand out from everyone else. Therefore, your copy must also be different. The problem is, when starting out on the web, the first thing you do […]

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  • The Importance of White Space in Copywriting

    White space copywriting   Copywriting is an industry, like design, that uses a lot of white space. It doesn’t mean the writer has run out of things to say. On the contrary, it emphasises, organises, and aids understanding. The world is full of clutter, bombarding our brains with ‘noise’ until they become overwhelmed and shut […]

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  • Marcom, UI, UX, ATF, BTF – WTF?

      The world of copywriting used to be simple. A client got in touch, gave a brief, research was done, and an initial draft was written. The only annoying question asked (from a copywriter’s perspective) was ‘have you written something similar before because we want someone with experience in our industry.’ Today, its ‘what’s your […]

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  • Why Copywriters Must Understand to Whom They Are Writing

      Are you talking to me? There are still many people out there who believe that copywriting simply involves writing stuff. I wish it were that simple. The problem is, if I don’t know who will be reading my ‘stuff,’ I have no idea how to write it. That might sound a tad dramatic, but […]

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  • In the World of Copywriting, Why WHY Is Important and Why WHAT’S Not

    Copywriting is all about the WHY and not the WHAT. What does that mean? The WHY refers to the reason why you offer what you offer. Your service or produce is fulfilling a need. It’s there to solve a specific challenge your customers face. The thing is that customers don’t always realise you have the […]

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