• Books on Copywriting – There Are Too Many Already

      After spending more than a decade writing content for clients worldwide and mentoring aspiring copywriters, I am often asked why I haven’t written a book. It’s true that I have a lot of experience and could talk about various aspects of content creation for hours. However, many people have already written about it. If […]

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  • Why I Won’t Be Writing A Book On Copywriting

    After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written a book. It’s true that I have oodles of experience and could happily talk about all aspects of content creation until the cows come home. However, countless people have already done that. […]

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