• How Copywriting Overcomes ‘What if…’ Syndrome

    Overcoming objections is one of the many focuses of copywriting. If your business sells goods online, your ‘shopping experience’ must be exceptional. Why? For many people, shopping online is still dabbling in the unknown. If they buy something from a High Street store, they can speak with staff, see the product, pay for it, and […]

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  • Finding Inspiration For Your Copywriting

      One of the toughest parts of copywriting is coming up with an endless stream of inspiration for website content, brochures, landing pages, emails, newsletters and every other form of marketing you can think of. Everything you write has to be relevant to the client you’re working with, everything has to be original and everything […]

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  • Are B2B and B2C Copywriting the Same?

    Yes. OK, that doesn’t make much of a blog post, so let me elaborate. As a copywriter, I write about all sorts of things – risk management, cosmetic surgery, recruitment, architectural rendering, cabling, sustainability…the list is endless. And when a client asks about my B2B (Business to Business) copywriting experience I have to smile. Why? […]

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  • Discover Your Blog Voice

    What is the one thing that will make your blog stand out from all the rest (other than great content)? Your voice. How you put across your information, your style, personality and voice will all me major factors that attract people to your blog and encourage then to stay. You must make sure your voice […]

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  • The Power of a Guarantee

    The one thing stopping a lot of people offering a guarantee is the though that, if they do, loads of people will use it as a way of getting their money back, which will cost a fortune. True, there may be one or two people that do that, but by offering a guarantee you will […]

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  • The Importance of Your Call to Action

    Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to add one. For hours, they slave over their copy, analysing every word until it is as strong as possible only to forget the call to […]

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  • How to Handle Buying Objections

    In an ideal world, when selling to your customers, the process would go something this this: You – This stereo is the latest thing onth market. It blows its competition out of the water. Every house in the UK will own one soon so make sure you’re the innovator in your street and buy yours […]

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  • Testimonials That Pack a Punch

    One of your most powerful marketing tools are testimonials. They show your credibility, level of service and boost that all important trust factor that’s needed to make someone buy from you. The problem it, usually, when you ask for a testimonial, you end up with a rather wishy-washy “thank you, we were happy with the […]

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  • Writing Articles for a Human Audience

    Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find you online. And that generally means a lot of blogging and article marketing. But because you are reliant on your SEO […]

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  • What is Your Website For?

    If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to have a website, but that shouldn’t be the only reason for its existence. Your website must have a […]

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