• Copywriting’s 8 Psychological Triggers

    All  freelance copywriters understand what is required to get their readers to do what they want. It isn’t some dark mystical secret but rather the skill of getting inside their heads to understand what makes them tick. Psychology is a big part of the copywriting process. The real key to effective copywriting is understanding how […]

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  • Freelance Copywriter’s Armoury – Call To Action

      Ask any freelance copywriter what is one of the most essential elements in their marketing  armoury, they’ll say your call to action. Your call to action is undoubtedly one of the most powerful parts of your copywriting. Let’s assume your copy has been compelling enough to keep your reader engrossed to the very end, […]

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  • Why It’s Important To Survey Your Market

    You would think it is common sense to survey your customers now and again wouldn’t you. So why do so many businesses fail to do it? There is only one way you’ll find out whether your products and services provide what your customers need and expect – by asking them. Customer research is vital to […]

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  • What Makes People Buy?

    One of the hardest parts of my job as a freelance copywriter is working out exactly what to say to make someone buy. Everyone is different, every product is different. Wouldn’t it be great if you inherently knew exactly what to say to make someone buy from you? Well, that is pretty much what I […]

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  • How To Create Profitable Adverts

    Advertising is one of those marmite things – some people love it (especially kids around Christmas) and some people hate it (especially parents around Christmas). But they are what make the business world go round. A lot of people think writing adverts is really easy – toss a few graphics and images together, add a […]

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  • Copywriting Secrets – How To Make People Buy

    Is it true? Can a copywriting really make someone want to buy something? I mean it’s not as if they were fitted at birth with a button that, once pressed, will make the reading public open their wallets and buy, buy, buy. That’s rather a shame actually because then my job as a freelance copywriter […]

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  • How to Create Eye-catching Web Copy

    Even if you could write the most interesting copy ever seen in modern times, if it isn’t laid out in an attention-grabbing way, it won’t get read. The problem faced by website copywriters everywhere is that humans are a fickle bunch. If we are expected to take time out of our busy lives to read […]

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  • How Your Copywriting Can Boost Your Sales

      Copywriting is sales writing. Therefore as a freelance copywriter it is my job to make my  client’s marketing materials (whatever form they take) sell. All too often companies marketing efforts fail miserably because they just describe rather than convince the reader to buy the product or service. It is vital that your copywriting converts […]

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  • How To Revamp Your Tired Copywriting

      Copywriting is a bit like decorating. When you’ve done it, it looks great but after a while it begins to look tired and shabby and needs re-doing. Your marketing shouldn’t be static; it should be constantly evolving. Take a look at your website copy, brochures or adverts. Are they looking a bit tired now? […]

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  • Create Killer Adverts – On and Offline Marketing

      Advertising is a necessary evil for business owners. It is the ultimate cat and mouse game.  Your mission – should you choose to accept it – is to create an advert that will sell to your reader without them realising it. Why? Because most people don’t like being sold to. It makes them feel […]

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