• Being a Copywriter – Growing a Thick Skin

    This post originally appeared on my other blog freelancecopywritersblog. For any of you considering entering the world of copywriting, it is something you have to read: If you’re thinking about becoming a copywriter, there’s one thing you must get – a very thick skin. Over the years mine has thickened to rival any Rhino – […]

    Read more

  • Taking the ‘We’ Out of Your Web Copy

    Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of “we” and not enough “you”: We’ve been in business 20 years We won the Award for best customer service We made awesome chairs Who cares? Certainly not your […]

    Read more

  • How to Link Build Well

    When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine […]

    Read more

  • How to Write Great Headlines for Articles

      Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  – regardless of how many hours you slaved over it. Many online marketers write articles because they know they are a great way to build backlinks which are vital to […]

    Read more

  • You’ve Got Traffic…

      This is amazing. Your search engine optimisation strategy is working. Targeted traffic is flooding to your website and your professional copywriting is converting them because they are going straight to your contact form. Fantastic. So what happens next? Getting traffic that converts is one thing but does your customer service match their expectations or […]

    Read more

  • Website Copywriting–Being Effective

      Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as it sounds and there are a number of factors that you […]

    Read more

  • How Newsletters Can Build Relationships

      Keeping in touch with your customers will set you apart from your competition. All too often businesses take your money and wave goodbye. But they’re missing a trick. Regular contact with your customers (and prospective customers) is vital because it keeps you in their mind when they’re in need of your products or services. […]

    Read more

  • How Old is Your Email Marketing List?

      Regular communication with  your customers is a great way to keep them informed and to keep your name firmly etched in their minds. One of the most effective ways of doing this is through email marketing. New subscribers will eagerly await your first email to land in their inbox. They will probably continue to […]

    Read more

  • Copywriting–Conveying Trust

      In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on to explain how this can be achieved, […]

    Read more

  • Read All About Us

      As a website copywriter, I have been know to harp on about your website copy should address the needs of your reader. What do I mean? Basically, your content must focus on the benefits of your product/service to the reader rather than focusing on your company and its accomplishments. That may sound easy but […]

    Read more