• How to Write Great Blogs

      There are masses of blogs out there, some great, some not so great. Everyone seems to have something to say, so how can you make an impact in the blogging world? The best place to start is to look at the structure and presentation of your blog posts. How you write and the way […]

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  • The Secret to Email Marketing Conversions

    If you get it right, email marketing can be one of the most effective marketing tools available to businesses today. Yes everyone’s doing it but that doesn’t mean it’s easy-peasy-lemon-squeezy. If you want it to work you must give each email a lot of serious thought otherwise it will simply end up being deleted. Every […]

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  • How to Avoid SEO Penalties

      Search engine optimisation is helping businesses, of all sizes, reach a wider online audience. If it is done well they can slash their marketing budgets because the need for ‘paid’ advertising can be greatly reduced. But because SEO takes time, many are still inclined to try to cut corners. Be warned, SEO shortcuts can, […]

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  • Email Subject Lines–How to Do Them Well

    If you engage in email marketing you’ll know how difficult it can be to get someone to read your email. For your email to survive it has to have a strong, clear and concise subject line to make the recipient curious enough to open it. So all you have to do is come up subject […]

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  • The Perfect Marketing Email

      Email marketing is cheap, quick and effective. Plus as most sent today are in HTML you have the added benefit of the hyperlink. This allows your reader to click directly through to your website or landing page for more information or to buy or sign up to your offer. But if you want that […]

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  • Copywriting–Is Your Sales Pitch Right?

      Hey, I’m a copywriter so I know exactly what my audience wants, right? All they want is an incredible offer and they’ll be putty in my hands. If real life was like that it would be amazing and my job would be very easy. But sadly in the real life creating copy that sells […]

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  • Copywriting–Doing a 180

    Writing your own copy constantly can lead to a problem—how long is it before you run out of things to say? Before you know it all your marketing materials look and sound the same. Customers start getting fed up seeing the same old messages again and again. So how do you overcome this? What can […]

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  • Newsletters–What Do You Put In Them?

      You already know how important it is to maintain regular contact with your customers through a regular newsletter—but how easy do you find it to come up with interesting content? Whether you create your own content or hire the services of a freelance copywriter, your newsletter has to provide information that your readers want […]

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  • Copywriting Isn’t Fiction – Fact

    Many people believe that writing is just writing. It doesn’t matter what it’s for, it is basically the same animal. It can range from fiction, sales writing, promotional writing, poetry… But if you treat every form the same you’ll come unstuck. Your writing style must be adjusted according to its format and desired effect. For […]

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  • Social Media – It’s a Hold Up

    Social media marketing is something that every business should be doing no matter what its size. It is a way to promote your business online to an unlimited market place. Social media isn’t just about PR, it can also be used to montior your brand, what people are saying abou you and your customer service. […]

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