• Spot The Difference – On Line & Off Line Copywriting

    Is there really a difference between producing copy for on and offline purposes? Well, let’s think about that for a moment. What’s the most important thing to focus on when producing sales copy? Your reader. Once you know who you are writing for, what do you have to remember? To sell the benefits of the […]

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  • What’s The Point of Copywriting?

    There definitely is one – an enormous one. To give you a clue, it is something you should be thinking about even before you pick up your pen or strike a key on your keyboard. Have you worked out what it is yet? Purpose Everything you write must have a purpose. If it doesn’t, what’s […]

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  • Copywriting – Myth or Fact?

    Hands up if you know, without a doubt, what a copywriter does. You do? Congratulations, you are one of the few. When some people ask what I do and I tell  them I’m a copywriter, the normally say ‘Oh, really?’ nodding until  they have to give in to their curiosity and ask ‘what’s one of […]

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  • Copywriting – Tell or Sell?

    Should a copywriter tell? Let’s think about that for a second. A copywriter’s job is to sell products for their clients through the written word. Instructions for a project will probably include phrases like ‘tell everyone about our product’, ‘tell them how amazing it is’. But telling is for journalists and teachers. Copywriting is about […]

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  • How a Copywriter Will Save You Time

    Time is the most precious commodity in society. It’s the one thing we all wished we had more of. So what if told you there was a way that I could provide you with more of it? How great would that be? Well, if you read on, you’ll discover how that is possible. Picture this […]

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  • Copywriter – Tapping Into Your Customers’ Emotions

    After months of R & D you’re ready to launch a new product. You know your target market and you think you know what they want so you’re ready to start creating your marketing materials. You are now sat in front of your PC. The screen is blank and your mind is blanker – HELP! […]

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  • Copywriting Language

    Remember this guy? Our old English teachers may have taught us a lot at school, but for many the ghost of English lessons past has curbed their ability to write compelling and powerful copy. Why? Usually it’s because as soon as their writing starts to flow, a little voice mutters in their heads. It’s the […]

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  • The Copywriter’s Magic Words

    Welcome to the copywriter’s laboratory. This is where perfectly chosen words are put together in a magical formula that will have your readers spellbound and ready to buy. In just a few moments I will show you a few of the words that I as a copywriter use to persuade my readers to buy my […]

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  • Why DIY Copywriting Doesn’t Always Work

      copywriting   Everyone is feeling the pinch right now, but there are some things that really shouldn’t be cut back on – especially if you are running a business. In particular, I’m thinking about copywriting. You are in business to sell, right? And the most powerful tool in your sales armoury is marketing. Marketing […]

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  • Copywriting That Benefits You

    What do the Spice Girls and copywriting have on common? Not an awful lot other than the girls know how to: “Tell ‘em what they want, what they really, really want.” Where as most of the sales writing produced doesn’t. If you’ve tried to save money and produce your own marketing copy I can guess […]

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