• Finding Inspiration For Your Copywriting

      One of the toughest parts of copywriting is coming up with an endless stream of inspiration for website content, brochures, landing pages, emails, newsletters and every other form of marketing you can think of. Everything you write has to be relevant to the client you’re working with, everything has to be original and everything […]

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  • Why Buzzwords Are The Pits – Especially Experiential Marketing

      I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords (and one in particular). What’s got me so riled? The word ‘experiential’. It’s one of the latest ideas buzzing round the marketing and events industries. Experiential marketing is basically a way of […]

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  • How to Make Your Writing More Readable

      What are you talking about? Of course my writing’s readable.   It should be to you, after all you wrote it, but what about everyone else? You know what you’re trying to say because it was in your head as you wrote it. The problem is, your ideas could have got muddled on the […]

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  • Why Small Businesses Are Getting Their SEO Wrong

        Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will find you… Err, no – if that’s what you think you’re in trouble. And no, SEO isn’t particularly time consuming, ridiculously complicated or impossibly hard. If you get […]

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  • Experience Doesn’t Make The Best Copy

      One of the most frequent questions I’m asked by potential clients is do I have experience in their industry. At this point I have 2 choices: lie and say yes, be honest and say no (assuming I don’t have any experience). Being the well brought up young lady that I am, I always tell […]

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  • How to Write Sales Copy That’s Invisible

      No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing to bet that, at some point, you’ve fallen at one of hurdles that determines its effectiveness: It’s full of we It’s a blatant sales pitch […]

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  • What Are You Really Trying to Say?

    A very short blog about focus in your writing How many times have you tried to write an email, newsletter, web copy or brochure only to completely lose your focus? The problem is your business is quite complex; there’s a lot that goes on in the background that, quite honestly, your customers don’t need (or […]

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  • The Problem With Subject Lines

    The subject line for your email marketing campaign is probably the shortest thing you’ll have to write, but it is also the most important. It’s hard enough coming up with killer content for the email itself, but trying to find something succinct and attention grabbing can be a real nightmare. Let’s face it the simple […]

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  • 5 Ways to Add Power to Your Writing

      If you’re a regular reader of this blog, or any other copywriting blog, you have been told on more than one occasion to write in a conversational tone and in a way that your audience can relate to. OK, that’s fair enough, but how do you do that? How can you be sure your […]

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  • Is The Face of Copywriting Changing?

      I had a really interesting conversation the other day with a guy who’s looking to get into freelance copywriting. We discussed all sorts things such as how to get clients, how to work with clients, how to manage expectations etc. But something else came up that was really interesting. He asked whether I thought […]

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