• The Benefits of a Neutral Copywriter

      First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all shapes and sizes. Some will only write for online marketing, others specialise in offline media. Then there’ll be those that only […]

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  • Effective Copywriting Takes Two

      Yeah, it takes two baby. Speaking in behalf of at least a few of the world’s copywriters, I want to clear something up. Yes, we’re professional writers. Yes, we’re well versed in the art of writing persuasively, coherently and effectively. Yes, we even have some excellent ideas to add to your project. The one […]

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  • The Power of You

      You. A simple word that doesn’t get used enough in my opinion. When you use ‘you’ in your marketing it does something magical; it makes the reader believe you are talking to them. That’s a pretty powerful thing to be able to do because it drives engagement and makes whatever you’re saying personal to […]

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  • Effective Email Marketing Content in 8 Easy Steps

      If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to the “I’m emailing following our earlier call” that never happened, they annoy rather than inspire. You see, that email you send is the recipient’s window on your business. […]

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  • Do You Want An Edit or Copywriting?

      It’s a given that professional copywriting doesn’t come cheap. Why should it? You’re asking someone who has spent many years learning their craft to create original copy for your website, brochure, email campaign, report etc. They use their experience and expertise to create something that’s completely focused on your customer, reinforces your brand and […]

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  • How to Make Your Copywriting as Powerful as Apple’s

      Why is Apple so dominant? Because it concentrates on the benefits its customers enjoy when buying its products. Why are benefits so important? Well, without them you’ll just be creating a wishy-washy marketing campaign that will fall flat on its face. The audience you are writing for want to know why they should buy […]

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  • How to Tackle Large Copywriting Projects

      To be honest, although the title talks about tackling large copywriting projects, this applies to any project. When faced with a new project brief, it’s tempting to jump straight in and start writing. The problem with that approach is that you’ll end up with something unstructured, muddled and about as engaging as…well, something not […]

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  • What’s the Most Important Part of Your Landing Page?

    What is it? Is it the headline? Perhaps the first paragraph? How about your offer? Or, maybe it’s your call to action? No, hang on, what about the font and design that you use? What about the sign up form? If you listen to the copywriting great, David Ogilvy, he’ll tell you that: “On average, […]

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  • Your Website Needs 4 Types of Content

    What is the main advantage that high street retailers have over online marketers? Their customers can feel, touch and see their products and they can chat to someone about them there and then. In contrast, when you rely on your website your customers only have your written content to go by and no one to […]

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