• Sheep Make The Worst Marketers and Writers

    It’s time to forget about being one of the crowd.  All through your school days being different was tantamount to social suicide.  However, you’re in business now, and things are very different. Being the same as everyone else is the last thing you want.  It’s time to become the stripy elephant Here’s a scenario for […]

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  • Copywriting: Kirstie Allsopp Leads The Way

    This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for a new home, there’s no one better than Kirstie Allsopp to help you find it.  As a fan of Location, Location, Location,I […]

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  • The Human Face of Copywriting

    How do you make your copywriting human? What’s the secret to generating engagement with your readers? Are there any shortcuts that work? Well, here are the answers to those questions and more… This download is my gift to you. To get your content singing the right tune, call Sally Ormond on +44(0)1449 779605 today.

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  • The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven

    Since starting my copywriting business (many moons ago), my client base has shifted from mainly SMEs to large corporate clients. As a result, the type of work I do has also changed.  As a freelancer, there is no way I could take on the critical marketing role in a corporate. In fact, most will farm […]

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  • How Copywriting Works – Launching a New Business

    Following on from last week’s case study about training materials, this case study looks at the role of copywriting in the launch of a new business. Case Study: Launching a New Truffle Supplier Business The truffle is a very lucrative commodity with a high demand, low supply ratio, but the opportunity to enter the truffle […]

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  • Why I Hate Networking Even Though I Run My Own Business

    Networking for me is the biggest downside of running my business.  From the early days of having to attend local business get-togethers as I tried to get my name know, to the bigger events I have to endure today. Networking, to me, is false, contrived, and yet a necessary evil of running a business.  You’re […]

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  • Is Your Marketing Glass Half Empty or Half Full?

    Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done at home. Over the past few months, there have been umpteen trades coming and going working on my kitchen and garden.  It’s been fascinating studying how they interact with me, their customer. […]

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  • Newsletters As Relationship-building Tools

    Recently, I took on a new client who was looking to revamp their newsletter in content and style.  The current version was very difficult to read. There was a whole spectrum of colours going on, with stories dotted here, there, and everywhere without any structure. It was also all about the company, however they wanted […]

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  • Copywriter Breaks Grammar Rules

    I love the English language, its intricacies, foibles and downright daftness at times. However, as a freelance copywriter, I refuse to be bound by and caught by strict grammar rules.  Some rules are meant to be broken, and I have, unashamedly, been breaking grammar rules since starting our as a freelancer back in 2007. You […]

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  • Why Corporates Benefit From Working With Copywriters

    The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance copywriter works so well in the corporate world. Here’s post I wrote a while ago (updated) to illustrate this point. Corporates and Copywriters – why […]

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