• Why Corporates Benefit From Working With Copywriters

    The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance copywriter works so well in the corporate world. Here’s post I wrote a while ago (updated) to illustrate this point. Corporates and Copywriters – why […]

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  • Copywriting By Committee Is A Recipe For Disaster

    It’s funny, isn’t it? No one wants the job of creating content for your business, and yet, when you get a professional copywriter in to do the writing for you, suddenly everyone wants to be heard.  The process usually goes something like this.  The person who (in their eyes) drew the short straw finds a […]

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  • How To Write For Your Market

    Before you sit down and start writing, how much thought have you given to the people who will be reading your content? Hopefully, a lot.  The way you write will have a huge impact on how well it’s received and how effective it is. Using the right tone, vocabulary, and style will decide whether your […]

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  • How To Keep Your Copy Tight

    Most people (yes, including you) think that writing copy sounds easy.  After all, you’ve been writing practically your whole life. All copywriting is, is creating content that markets your business. What’s the point in spending a load of money on a professional copywriting when you can do the job just as well yourself? The problem […]

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  • Scrooge Sucked At Marketing. Don’t Be Like Scrooge

    Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is important to you, you can splash the cash (in a responsible way). That might sound like a daft question, but I feel it has to be asked.  Why?  […]

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  • Copywriters Should Compete On Quality Not Price

    Copywriting is a highly competitive industry.  A quick Google search will identify numerous companies offering writing services, from agencies to freelancers. Some will have oodles of experience; others will be just starting out. Then, of course, there are those who think writing copy is easy and anyone can do it.  I’ve been in the industry […]

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  • How To Bring Your About Page To Life

    What is the purpose behind your About Page? Building trust. When doing business in the online world, trust is a tough nut to crack. You don’t get to meet every customer. You can’t chat with them to find out what they need. They can’t reach you to gauge your trustworthiness. All they have to go […]

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  • Invest In Copywriting And Your Customers Will Invest In You

    Yes, I know, another post about professional copywriting being worth its weight in gold.  The fact is that when you use a professional copywriter, you’re going to get content that your customers will relate to because it will be written for them. Still not buying it? OK, let me take a different tack for a […]

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  • Why Copywriting Matters (Without The BS)

    Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively, that only a few chosen people can harness the ancient energy of the wordsmith to conjure the magic hidden within everyday […]

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  • Why I Won’t Be Writing A Book On Copywriting

    After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written a book. It’s true that I have oodles of experience and could happily talk about all aspects of content creation until the cows come home. However, countless people have already done that. […]

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