• Why Does Professional Copywriting Cost So Much?

    I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I think the problem most people have is that writing is something everyone can do. But that doesn’t mean you can write commercially. Several years ago, […]

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  • The Psychology of Copywriting

    “Communicate in the same language that your customers’ speak.” That’s always my advice to clients. Most of the time, they trust me and together, we create engaging content that works. Other times, my advice is over-ridden. Despite crafting copy that draws the reader in, it’s changed (after sign off), and the published version morphs into […]

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  • Write Your Content So It Reflects How People Buy

    If you knew what made people buy, writing your marketing content would be a doddle, right? I’m not talking about features versus benefits or anything like that; I’m talking about the processes that go on inside their heads when they make a buying decision. Most people’s decisions to buy are made subconsciously so there are […]

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  • Copywriting Yoga – Trying a New Perspective

        Namaste. Practising yoga helps calm body and mind; it also enables you to see new perspectives. As you flow through poses, your mind is freed from the hustle and bustle of daily thoughts. Serenity brings clarity. As you breathe into your downward facing dog, you begin to see new viewpoints. Copywriting should have […]

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  • 5 Reasons Why Your Writing Sucks

      It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had faces. Every piece of marketing you produce is a flop despite it getting the green light from your management. What’s going […]

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  • Your Marketing Must Focus On One Idea Only

      “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working as a copywriter for many years, I’m used to clients trying to squeeze as many ideas as possible into a single piece of marketing to keep their costs […]

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  • Content Creating – The Number One Mistake You’re Making

      Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation, you need content. The problem is, many companies create their own content. Nothing wrong with that you might think, but nine times out of ten they fall into the same trap. This […]

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  • Copywriting For Sole Traders

      Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t going to get you anywhere, so how do you start? What type of copy […]

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  • Why Don’t You Want To Be Different?

      From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We see our parents frown at those who embrace their individuality through makeup, clothing, behaviour etc. Their disapproval rubs off on us, reinforcing our ‘different is […]

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  • Listening – The Copywriter’s Secret Weapon

      A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening than talking. Here’s a post I wrote about this a little while ago. Hope you enjoy it.   The Art of […]

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