• Copywriting Isn’t About Grammar

    grammar   Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what keeps the English language alive. The thing is, when it comes to copywriting, […]

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  • Writing Persuasively – The Easy Way

      The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing to master, which is why I wanted to give you the chance to revisit a post I wrote about it a […]

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  • How To Focus Your Copywriting

    Understanding who you’re talking to When you settle down to start writing your marketing content, who or what are you thinking about? Allowing spurious thoughts to enter your head while writing (such as what’s for tea tonight, or did you feed the cat this morning?), will lead to disjointed thoughts that have no focus There […]

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  • Copywriting Life – Why I’m A Generalist

      One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the fact is I don’t need experience in any specific sector to be able to write about it. When I started out, people were always asking […]

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  • What Do Copywriters And Annoying Kids Have In Common?

      Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. My kids are all grown up now, but one of their most annoying traits (there weren’t many; they were little angels – honest) was their constant questioning. Practically every sentence that left their mouths started with ‘why?’ […]

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  • Why Your Call To Action Is Vital

      Is there a hole in your bucket? No, I haven’t gone mad. The bucket in this instance is your website; the hole is your lack of calls to action. You see, you can have all the traffic in the world coming to your website, but if you don’t have any calls to action you’re […]

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  • Why Are Professionally Written Words Best?

      Words. You use them every day. You send emails to customers, create marketing materials, produce content for your website…the list is endless. How much thought are you giving to the words you use? What you write will have a significant impact on how people perceive you and your business, which is why professional writing […]

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  • Contractions In Your Marketing Copy – Right or Wrong?

      Should you use contractions in your marketing copy? That is a question that causes divisions. One camp thinks the use of contractions makes writing come across as natural and friendly. The other camp thinks they lower the tone and are sloppy. After browsing through the many blogs I have written over the years, I […]

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  • How To Make Your Content Irresistible

      Before I launch into this post about how to make your content irresistible, I want to point out I’m making a few assumptions: You are a fair writer with a good grasp of grammar You have a deep understanding of the topic that you’re writing about You know the audience you are writing for […]

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  • How Much Is Professional Copy Worth To You?

      Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies and white papers that require writing. The problem is you don’t have the skills or time to do them. Then it hits you. You need to find a […]

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