• Content That Stops The Scanners In Their Tracks

      Scanners are people who read stuff online. They are the ones your content has to convince to buy your product or service – not easy. Most businesses are used to selling face to face (not all, but a lot). The problem is selling with your customer in front of you is easy. You can […]

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  • Copywriting is Not a Panacea

      If you’re looking for a universal remedy to your marketing woes that will convince everyone that comes into contact with your content that they must buy from you-you won’t find it. Nope, not even professional copywriting will do that for you. There is only one guarantee in marketing, and that’s the fact that not […]

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  • How to Stop People Saying No

    (How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to be told what’s right for them, the vast majority put up a brick wall faster than Donald Trump when they get […]

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  • Why I Keep Asking Why? The Tale of the Annoying Copywriter

      Being a copywriter is a lot like being an annoying child. I have a favourite word – why? I ask it a lot, mainly when speaking with my clients. Why do they do what they do? Why did they make it that way? Why do their customers buy from them? Why does it make […]

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  • This is Why You Shouldn’t Hire a Copywriter

      Have I gone crazy? Quite possibly, but there are actually some circumstances when you shouldn’t hire a copywriter. Before I go into that, I just want to cover off what a copywriter is all about. In a nutshell, it’s my job to help you communicate more efficiently with your customers through writing. However, it […]

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  • Human Writer vs. The Machines

      The growth of AI and other automation are threatening the human race – in particular, our jobs. Many believe this is a good thing as it will release people from mundane work and enable them to use their skills elsewhere within a business to drive growth. Bob Bly, in his recent post, ‘Is the […]

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  • How Reverse Engineering Will Add Power to Your Content

      When designing a new product or service, what’s your first step? You don’t launch into designing your packaging or anything like that (I hope). No. Instead you think about your target audience: Is there one for what you want to offer? Who are the types of people you want to sell to? What is […]

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  • Benefits Sell; Features Tell

    Peeking Behind the Sales Curtain   How many times have you heard that your copy should show and not tell? Even though it’s something you keep hearing, it’s not always something that’s easy to achieve. In fact, you might be of the opinion that its utter nonsense and people will only buy if you tell […]

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  • The Age of Fake: Why Seeing and Reading Isn’t Believing

      It would seem that nothing is as it appears today. Magazines are regularly being hauled over the coals for airbrushing photos of celebrities to the point where their mothers would struggle to recognise them. Photo enhancing apps mean regular people (like you and me) can now retouch photos before uploading to Facebook or Instagram, […]

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  • Why Ignorance and Copywriting Go Hand in Hand

      Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already working with you? They all have the necessary basic qualifications for work and can write pretty well (some better than others). Granted, they’re often tied up with their […]

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