• Let’s Face it. You’re Not Unique

    How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should choose you. But I’ve been thinking about this a lot recently and conclude that very few business can honestly say they […]

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  • Why You Don’t Need to Use a Copywriter With Experience in Your Industry to Get Great Copy

      Not only do you not need to use a copywriter who has experience in your industry to get great copy, but it’s also better if you don’t. Let me explain. If you were launching a brand new product to market and wanted the best field sales team possible, what would you look for in […]

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  • There is No Perfect Blog Length – FACT

      ‘What’s the perfect blog length?’ ‘You’ve only written 800 words, but I read something that said it should be at least 2500 words if it is to rank.” Sound familiar? I have always said the perfect blog length is the number of words it takes to demonstrate your knowledge, engage your reader and get […]

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  • Why Your Sales Letters Aren’t Working

      You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your thoughts to paper can’t be that hard, can it? Judging by a lot of the direct mail I get these days […]

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  • The Definition of Quality Content

      In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it in-house, using juniors with no marketing experience, or subject matter experts that know their onions but struggle to […]

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  • What Should You Be Writing About?

      Search engine optimisation is the way to get your website noticed. You know that. But how do you generate the constant stream of high-quality content you need to attract links? Notice what I did there? I said that it is the content that must generate links. If you go out and (God forbid) buy […]

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  • A Quick Guide to Powerful Copywriting

      Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve from it and that’s before you start looking at it from your customers perspective. The easiest way to explain how to […]

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  • How Are You Going To Write That Article?

      Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being invited to contribute an article to one of your industry’s leading titles (whether online resource or physical magazine). They give you some vague guidelines (usually word count) and […]

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  • Copywriters Do More Than Write

      If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business, which is why every company should use one. But their skills go beyond writing. Let me explain. Making […]

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  • Your Copywriting Project Has Gone Wrong – What Do You Do?

      This post is for all the copywriters out there. Regardless of your experience, perfectionist nature and expertise, at some point a copywriting project is going to go wrong. Why does it happen? No one knows, it just does. Even though you’ve been writing stonkingly great copy for clients for over a decade or more, […]

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