• Corporate Websites Are Dying – Find Out How To Revive Yours

    Did you know that corporate websites are in danger of dying out? Customers are bored with the bog-standard ‘About Us’, ‘Our Services’ and ‘Latest News’ pages. Nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23% (Webtrends) 90% of website traffic comes from just 10% of the content, […]

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  • Corporate Blog – To Make Yours a Blog People Want to Read

    A corporate blog, in fact, any term that incorporates the word corporate, carries connotations of boring. Don’t get me wrong. The fact that so many companies have realised the potential of a blog to boost their online presence (and search engine optimisation), cement their status as experts and as an excellent customer service tool is […]

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  • Never Underestimate the Comfort of Continuity

      In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you. Today, marketing is far more complex. Customers are more demanding and expect you to show them why they should spend their […]

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  • Corporate Blogs – Should Your Authors Get Bylines?

      To byline or not to byline, that is the question. If you use external freelance writers to create content for your blog, they have probably agreed to write as your company and therefore wouldn’t expect a byline. However, if you use external experts to generate content for you, a byline should be included out […]

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  • Are White Papers Going The Way of The Dinosaurs?

      “A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” Wikipedia   White papers are regularly produced by large corporates […]

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