• How to: Direct Response Copywriting

    Whether you are talking direct mail campaigns or direct response adverts – this is one form of copywriting that is set to stay. Many people think that direct response copywriting doesn’t work, but if it doesn’t, why do so many companies continue to use it? The key to ensuring your direct response campaign works, is […]

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  • Direct Mail Sales Letters

    For many companies, sales letters (direct mail) are the main thrust of their marketing. But no matter how much you rely on them, you need to know how to write them effectively. The humble sales letter has been used for many years so I’m not going to reinvent the wheel with this post. What I […]

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