• Sales Letters – Getting Your Reader to Focus

      OK you men out there – we know what’s on your mind. Don’t try to deny it, I read somewhere that you think about sex every six seconds so it must be true. The problem with that is, as a copywriter, it causes a bit of a problem. No matter what I write, there’s […]

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  • Direct Mail Sales Letters

    For many companies, sales letters (direct mail) are the main thrust of their marketing. But no matter how much you rely on them, you need to know how to write them effectively. The humble sales letter has been used for many years so I’m not going to reinvent the wheel with this post. What I […]

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