• These Four Mistakes Are Killing Your Email Campaigns

      Creating emails sounds as though it should be the most natural thing in the world. You work out what you want to say, you put it into your email marketing software’s template, you pick the list you want to send it to, and then you send it. Simple. If it were that simple not […]

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  • The Five Elements Your Email Marketing Must Have

      Junk mail is the bane of modern life (well, one of them) but email marketing is fast becoming a blight of equal magnitude. It’s popular because it’s fast and it’s cheap. Once your message has been written, it can be in the inboxes of thousands upon thousands of customers and prospects within seconds, spreading […]

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  • Effective Email Marketing Content in 8 Easy Steps

      If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to the “I’m emailing following our earlier call” that never happened, they annoy rather than inspire. You see, that email you send is the recipient’s window on your business. […]

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  • How to Write a ‘Sales’ Email That Doesn’t Openly Sell

    A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that doesn’t openly sell. What do I mean? Well, if you get an email in your in box that obviously wants to sell you something (and you haven’t asked for it), what do you do? I’m […]

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