• Effective Email Marketing Content in 8 Easy Steps

      If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to the “I’m emailing following our earlier call” that never happened, they annoy rather than inspire. You see, that email you send is the recipient’s window on your business. […]

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  • The 2 Best Ways to Ruin Your Email Marketing Campaign

    Are there any tricks to email marketing? In a word, no. Of course, great copy, design and images will all help your email get opened, read and actioned, but there are no ‘tricks’ to success. The only way to get results is to avoid dodgy practices. How to lose subscribers If you want to lose […]

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