• The Slippery Slope to Email Marketing Oblivion

      Email marketing, love it or loath it, it is one of the fastest, cheapest and most effective ways of building relationships with your customers. For starters, they signed up to hear from you, so you have a hungry audience just waiting for your latest missive. So why are you getting it so wrong? How […]

    Read more

  • What Online Retailers Can Learn From Their Customers

      Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be marketing to them. Today’s “always on” culture has formed a new breed of consumer. They want things now; they want to hear about stuff that’s important to them […]

    Read more

  • How to Do Email Marketing Well [Infographic]

      Email marketing is something I’ve written a lot about over the years. It remains one of the most effective forms of outreach marketing – if it’s done well. The problem is there are a vast number of companies out there doing it badly. The following infographic, created by OnlineCourseReport.com, gives you a visual run-down […]

    Read more

  • The Problem With Subject Lines

    The subject line for your email marketing campaign is probably the shortest thing you’ll have to write, but it is also the most important. It’s hard enough coming up with killer content for the email itself, but trying to find something succinct and attention grabbing can be a real nightmare. Let’s face it the simple […]

    Read more

  • When’s The Best Time to Send Your Email Marketing Campaign?

    Email marketing is great, but assuming you’ve got some seriously good content there are still a few other factors that could contribute negatively to its impact. One of those is your timing. This infographic by Pure360 identifies the best (and worst) times of day to send your communications.

    Read more

  • Email Marketing for 2016 – Infographic

    If you already use email marketing as part of your strategy, the good news is the experts say it’s here to stay. The following 2 infographics highlight some useful email marketing stats and tactics to help you get the most from it. One of the most effective tactics is still to segment your email list, […]

    Read more

  • Effective Email Marketing Content in 8 Easy Steps

      If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to the “I’m emailing following our earlier call” that never happened, they annoy rather than inspire. You see, that email you send is the recipient’s window on your business. […]

    Read more

  • A Very Interesting Email Marketing Infographic

      Email marketing is a cheap and quick way to contact your customers. It also appears as though they like it too. In fact, 77% of consumers prefer to receive marketing messages through email? The following infographic from Marketo shows how you can make the most of your email marketing.

    Read more

  • How to Segment Your Email Marketing List

      Email marketing is a godsend, but only if you get it right. In seconds you can contact thousands of customers with your latest news, offers and advice. Of course, there is one vital piece of the puzzle many companies forget. They come up with great content, they create an eye catching email, they even […]

    Read more

  • How Not to Explore New Business Opportunities

      Is it just me or has there been an influx on ‘cold’ email enquiries for all businesses recently? Pretty much every morning there’s at least one email from a company I’ve never heard of before offering me their services. Before you say surely there’s nothing wrong with that,  I think there is. The one thing […]

    Read more