• The Power of Your Welcome Email

    The Welcome Email is an important part of your marketing process. Because the recipient has signed up for something/bought something from you, they know it’s coming and are more likely to open it. It’s also your opportunity to welcome them, ask them to make sure you’re on their white list (ensuring your other emails will […]

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  • Maximising Your Email Marketing Open Rate

    Email marketing remains one of the most popular forms of marketing. When things get a bit slack, it doesn’t take long to put something together and send it out to the thousands of opt-in contacts in your customer database. The only problem is most industries have an average open rate in the low 20 per […]

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  • What’s the Number 1 Aim of Your Email Marketing?

    If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”, you’re only partly right. Getting your emails opened is part of it, but it’s way more important to get the reader to act on it. After all, getting your email opened alone […]

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  • How to Write a ‘Sales’ Email That Doesn’t Openly Sell

    A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that doesn’t openly sell. What do I mean? Well, if you get an email in your in box that obviously wants to sell you something (and you haven’t asked for it), what do you do? I’m […]

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  • How to Build Email Subscribers

    One of the most effective sales tools your business can have is email marketing, but at the same time it can also be one of the quickest ways to ruin the reputation you’ve spend so long building. If you decide to buy in lists and send umpteen unsolicited emails out to people who have never […]

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  • How to Crack Email Marketing

    Email marketing coupled with a home grown marketing list is one of the most cost effective forms of marketing available to any business. Within seconds your offer, news and information is nestling in inboxes around the world waiting to be opened and read. But how can you make sure you make the most of it? […]

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  • How to Cut Your Email Marketing Churn

    When you employ email marketing as part of your overall marketing strategy, you are bound to experience some level of churn (the number of subscribers lost over a period of time). Your churn can come from a number of reasons: Unsubscribers who are bored of your emails Those who no longer require the information you […]

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  • How To Get Your Emails Opened

    Is email marketing part of your marketing strategy? If so, I bet you’ve pondered long and hard about how to get your emails opened. Much of the problem you face is that, ultimately, the success of your email is determined by the type of day the recipient is having. So, it’s not surprising it can […]

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  • Email Marketing Tips

      What kind of success rate are you getting with your email marketing at the moment? Pretty good or could do better? Your electronic marketing strategy should be constantly evolving – test, test and test again until you create the optimum format and content strategy for your audience. Just in case you’re looking for inspiration […]

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  • Driving Traffic

      If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them to buy from you? There are various […]

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