• How Old is Your Email Marketing List?

      Regular communication with  your customers is a great way to keep them informed and to keep your name firmly etched in their minds. One of the most effective ways of doing this is through email marketing. New subscribers will eagerly await your first email to land in their inbox. They will probably continue to […]

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  • How To Write Great Email Marketing Copy

      Email marketing is an excellent way to your message out to potentially thousands of people instantly and relatively cheaply. But if you don’t do it right your emails will simply be deleted and remain unopened. So successful email marketing doesn’t start when you begin to compose your email copy, it starts when you begin […]

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  • Building Your Email Marketing List

      Your list is one of the most vital parts of your email marketing campaign.It doesn’t matter how great your offer or sales message is, if you don’t send it to the right people, it won’t work. The quick option is to buy in a list but how can you be sure it is the […]

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  • What Should Your Email Marketing Frequency Be?

      If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a new and effective way of keeping in touch with your customers quickly and relatively cheaply. You can use the emails to give great information, keep […]

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  • How Social Media Can Help Your Email Marketing

      Businesses everywhere are beginning to appreciate the benefits of email marketing. It is a form of marketing that can be done cheaply and on a massive scale. It’s never been so easy to get your message out to your market place. But not only is it fast, its results are also measurable. With today’s […]

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  • The Secret to Email Marketing Conversions

    If you get it right, email marketing can be one of the most effective marketing tools available to businesses today. Yes everyone’s doing it but that doesn’t mean it’s easy-peasy-lemon-squeezy. If you want it to work you must give each email a lot of serious thought otherwise it will simply end up being deleted. Every […]

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  • Email Subject Lines–How to Do Them Well

    If you engage in email marketing you’ll know how difficult it can be to get someone to read your email. For your email to survive it has to have a strong, clear and concise subject line to make the recipient curious enough to open it. So all you have to do is come up subject […]

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  • The Perfect Marketing Email

      Email marketing is cheap, quick and effective. Plus as most sent today are in HTML you have the added benefit of the hyperlink. This allows your reader to click directly through to your website or landing page for more information or to buy or sign up to your offer. But if you want that […]

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  • Email Marketing – Should You Be Doing It?

    What are the advantages of email marketing? Well for a start its a quick and cheap way of reaching out to thousands of customers instantly. In a relatively short space of time it as revolutionised marketing. But as with everything, there are some people out there who want to spoil it for everyone—the spammers. Spammers […]

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  • Email Marketing : Why Isn’t It Working?

    Help! I have just started an email campaign and it’s not bringing in the results I want. What’s gone wrong? Why isn’t it working? Sound familiar? Email marketing is an art that has several elements that work together. Miss one of those out, and you could be heading for disaster. If your email marketing campaign […]

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