• Experienced Copywriters Need Not Apply

    “Are you an experienced copywriter in our industry?” “Have you written for our type of company before?” Those are the two questions potential clients always ask.  Let me ask you something – why do I need experience in your industry to write about it? Why experience is a bad thing You probably think that to […]

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  • Why You Don’t Need to Use a Copywriter With Experience in Your Industry to Get Great Copy

      Not only do you not need to use a copywriter who has experience in your industry to get great copy, but it’s also better if you don’t. Let me explain. If you were launching a brand new product to market and wanted the best field sales team possible, what would you look for in […]

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