• Why I Hate the Phrase ‘Experiential Marketing’

      Experiential marketing is the new darling of the marketing world. Agencies are popping up everywhere, promising to create experiential events to drive your customers wild. Great. Do you know what that means, though? It’s one of those vacuous terms that looks impressive on a website but has no meaning to the reader. To me, […]

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  • Why Buzzwords Are The Pits – Especially Experiential Marketing

      I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords (and one in particular). What’s got me so riled? The word ‘experiential’. It’s one of the latest ideas buzzing round the marketing and events industries. Experiential marketing is basically a way of […]

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