• Don’t Outsource Your Social Media Activities

    What is social media about? Customer interaction, showing your human side and getting your thoughts out there for all to see. Did you notice that I used the word “your” in that sentence? If you get someone else to deal with your social media how can the comments be your thoughts and how can you […]

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  • Why It’s Important To Monitor Your Social Media Channels

    It is a fact that not every business that uses social media monitors their accounts effectively. How can I be so sure about that? Because I’ve lost count of how many times I’ve put a comment on a Facebook page or sent a tweet and never heard anything back. Why ignore your customers (or potential […]

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  • What Are Your Thoughts About Facebook’s Hashtags?

    You’ve been using hashtags for a while on Twitter, but Facebook has now got in on the act too. On Twitter they help you keep up with particular topics and what’s trending, so are you getting the same value from them on Facebook? One things is certain and that’s the fact that advertisers will have […]

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  • Consumers and Social Media

    This blog first appeared on our sister blog Freelance Copywriter’s Blog. If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right type of information to the right people. As more and more people start to […]

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  • Social Media – Who’s Got Time For That?

    ‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when people are asked why they’re not using social media as part of their marketing strategy. But those that have taken the time to understand the mechanics of social […]

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