• A Feature Is Not A Benefit

      Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A feature is what something is A benefit is what something does So why am I writing about this again so soon? […]

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  • When Are Features More Important Than Benefits?

      Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make them want what you’re offering enough to buy. But is that always the case? Should benefits always take centre stage? Getting into the B2B mind-set […]

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