• Your Marketing Must Focus On One Idea Only

      “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working as a copywriter for many years, I’m used to clients trying to squeeze as many ideas as possible into a single piece of marketing to keep their costs […]

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  • Focusing Your Message – What Are Your Priorities?

      One of the biggest issues I find in the marketing world is clients not knowing what their priorities are. Or, to be precise, they think they know what they are, but they’re wrong. Let me explain. When meeting with a client for the first time, I’ll spend a lot of time chatting about what […]

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  • The Missing Link In Your Content Strategy

      You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content for your blog. Even though you’ve invested in a professional copywriter to create the content, your ideas have started to dry up. That’s when you […]

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