• Hire a Freelance Copywriter to Beat the NIC Hike and See Your Business Soar to New Heights

        A freelance copywriter and National Insurance are not usually bedfellows when it comes to articles on my website, but I feel the urge to splurge. Chancellor Rachel Reeves and the Labour posse have sucker-punched businesses – twice. Very hard. By increasing the National Insurance rate and reducing the threshold at which employers start […]

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  • Freelance Copywriter vs Agency Content

    Freelance copywriter or agency-written content: those are your two choices if you decide not to write your content in-house. But which is the best? Join me as I take a quick look at both options to help you decide. Freelance copywriter Your freelance copywriter is an expert in the written word. Writing and creating original […]

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  • Do you hire a freelance copywriter or a new member of staff?

      It’s out there – your advert for a copywriter has been launched, waiting to tempt some exceptional talent to enhance your team. This means you are one of the few business leaders who understands the value of copywriting. If you want to build and maintain strong relationships with your customers, stakeholders and staff, the […]

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  • How to Avoid a Freelance Client Famine

    Freelance client famine is a thing. It is the threat that keeps freelancers everywhere in a state of high alert. One minute life’s great; the next, there’s no work or money coming in. This article from my archives gives a few ideas about how to combat the famine when it strikes (and it will). On […]

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  • Inject Life into Your Marketing

      [This blog was first published (under a different name) way back in 2011. But despite its age, I decided to give it a little revamp because its sentiment is just as relevant today.] If you’re in business, you have to get into marketing. Large corporations have dedicated marketing departments who take care of everything, […]

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  • Why 49% of Companies Outsource Their Content Production

      Content creation is often seen as a burden, which is why the Content Marketing Institute’s 2020 report showed that 49% companies outsource their content production because they don’t have the time, expertise or resources to do it themselves. When you consider it can take anywhere between three to six hours to write a high-quality, […]

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  • Content Calendars – Pain in The Neck or Valuable Tool?

      Your business needs content. A constant stream of relevant, original and topical content on your website will give your company the online visibility you want. Of course, that doesn’t happen by magic. It can either be done in-house or by hiring in a specialist – I’m not going to go into the pros and […]

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  • White Papers – Not Dust, No Starch, No Snoring

      Even the words ‘white paper’ trigger a yawn, and yet it should be one of the most exciting and entertaining pieces of marketing your company produces. Traditionally, they are viewed as being dense, technical documents that bore the pants off the reader. That’s why once sent out, the generally gather dust in the recipient’s […]

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  • Why Copywriters Are the Ventriloquists of the Marketing World

    Ventriloquism wasn’t even on my radar when I started as a freelance copywriter, but it soon became apparent that it would be an essential skill if I were going to make it in this industry. Most people make the mistake of thinking that writing is, well, just writing. It isn’t, especially not in the context […]

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  • STOP PRESS: Grammar Rules Are Not Set in Stone

    I can hear all the grammarians taking in a deep collective breath. So, before you get ready to type your outraged retort, allow me to explain my viewpoint. The English language isn’t static; it’s been on an evolutionary journey from the first moment it was uttered. Initially, when it was merely a spoken language, grammar […]

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