• The Various Guises of Copywriting

    Practically anything can be sold – products, services, information – so you would probably assume there is a vast range of different types of copy. Well, if you look deeper you’ll discover there are three types of copy that fulfil just about every possible use: Copy that sells to your reader Copy  that attracts customers […]

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  • Offering a Human Touch

    As I was growing up, I was constantly reminded to use the ‘magic’ word. Back then it was ‘please’. Today, as a copywriter, the magic word is ‘you’. You might wonder what’s so magical about the word ‘you’ – well, I’ll tell you. It is a word that helps you build relationships and rapport with […]

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  • Copywriters Are Plain and Simple

    I think I probably need to clarify the title of this post before I receive a barrage of complaints and insults from fellow copywriters. By saying we are ‘plain and simple’ is not a reference to looks or intelligence. Rather that we are adept in the subtle art of plain speaking. When people discover I […]

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  • How To Get More Subscribers

    I’m sure you know the importance of a list. No? OK – quick run down – the best way to market your business is through a list of people who have signed up for your newsletter. But to get people to part with their email address, you have to give them something. For example, it […]

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  • Get a Blogging Boost

    If you want to rocket propel your business into cyberspace you need to blog. Before you roll your eyes at the screen, blogging departed from the geek platform a long time ago. Practically everyone has a blog these days – so don’t get left behind. You might think that just because you have a website, […]

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  • The Creative Copywriter

    Being a great freelance copywriter isn’t all about putting your fingers to a keyboard and creating magical copy that makes everyone go “ooooo” and “arrrhhh” when they read it. Actually that’s the last reaction you want. Your readers shouldn’t even notice your writing – it is the product or service you are writing about that […]

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  • How Copywriters Build Rapport

    Can you write in such a way as to create an emotional bond with your reader? Now there’s a question for you. You can probably guess that I am going to say “yes you can” otherwise this will be one of the shortest blog posts in history! Building rapport with your customers is something that […]

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  • How Asking Questions Strengthens Your Copywriting

    How does asking questions strengthen your copywriting? Humans are naturally curious creatures. From an early age we learn to questions – why? If you have children you’ll know what I’m talking about! If you were in a sales position with your customer physically in front of you, it would be easy to keep their attention. […]

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  • Article Marketing – Getting Organised

    Writing a diary for yourself is one thing – the only audience is you (unless someone takes a sneaky look at your inner most thoughts) so the process of writing is fairly straight forward. But writing for other people is a different ball game. You have to make your opinions and views entertaining and interesting […]

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  • Focusing Your Copywriting

    Ask any copywriter what one of the most important aspects of their job is and they’ll probably mention focusing on your reader. It is the reader you have to convince that the product you are writing about is the one they have been waiting for. Understanding them is vital if your writing is going to […]

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