• Keep Copywriting A Jargon-free Zone

    Before I get going let me get something off my chest… KEEP YOUR COPYWRITING SIMPLE! That’s better. If there’s one thing I hate to see it is web copy, or any kind of sales copy for that matter, that is littered with jargon. Why??? Sales writing must be accessible to everyone who reads it so […]

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  • Planning Your Sales Letter

    Being a copywriter my work has to inspire, entertain and inform my readers. It has to help them make the right buying decision, which, of course, means coming to the conclusion that that product or service I happen to be writing aboutis the one they want. But there is a saying coined by yours truly […]

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  • Website Copywriting – How To Get People To Order

    It doesn’t really matter how many people see or read your website, if it doesn’t inspire or compel them to buy it’s no good. I’m sure you’ve experienced landing on a sales page just to think “interesting…” and then moved on to something else. ‘Interesting’ doesn’t get you sales. Your website copy and your approach […]

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  • How To Make Your Adverts Persuasive

      You may have spent hours putting together a pretty advert which is very informative. Great – I’m sure you’re very pleased with it, which you should be assuming you weren’t hoping to make any money from it. But I have a feeling the main reason for going to all that trouble was to make […]

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  • How Article Writing Will Boost Your Profits

    The writing of articles and article marketing is one of the best and fastest ways to market your business. As a copywriter it is something I have been doing for sometime to great effect. Don’t believe me? OK then, I’ll prove it. I have put together 7 ways you can benefit from articles. Are you […]

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  • Copywriting’s 8 Psychological Triggers

    All  freelance copywriters understand what is required to get their readers to do what they want. It isn’t some dark mystical secret but rather the skill of getting inside their heads to understand what makes them tick. Psychology is a big part of the copywriting process. The real key to effective copywriting is understanding how […]

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  • Website Copywriting – 8 Ways to Make Your Copy Great

      The world is becoming more and more virtual every day. As a website copywriter it is my job to help you to create an engaging website that’s interesting, relevant and converts visitors into customers – no pressure then! You might think your website already satisfies these criteria, but it is worth reading on just […]

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  • Freelance Copywriter’s Armoury – Call To Action

      Ask any freelance copywriter what is one of the most essential elements in their marketing  armoury, they’ll say your call to action. Your call to action is undoubtedly one of the most powerful parts of your copywriting. Let’s assume your copy has been compelling enough to keep your reader engrossed to the very end, […]

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  • Do You Know The 10 Must Have Words For Website Copywriting?

    The copywriting on your website is the one thing that will make it work. “You would say that, you’re a freelance copywriter!” Yes I am, but that’s not the reason for saying it. You see flashy graphics and animations might look pretty but it is the copywriting that will convey your sales message to your […]

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  • Why It’s Important To Survey Your Market

    You would think it is common sense to survey your customers now and again wouldn’t you. So why do so many businesses fail to do it? There is only one way you’ll find out whether your products and services provide what your customers need and expect – by asking them. Customer research is vital to […]

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