• How Not To Write Web Copy

    The internet is made up of content. It’s what makes cyber-space go round. After all how would the search engines be able to provide you with search engine results without content? Content is everywhere you look. Some of it is fantastic – informative, funny, attention-grabbing, persuasive, powerful, relevant, eye-catching…and some of it is, well, trash […]

    Read more

  • Using Power Words Gives Your Writing The Edge

      Q: What is the one thing that freelance copywriters are always asked for? A: Snappy or punchy copy. But of course, when you actually probe a bit deeper and ask exactly what they mean by ‘snappy copy’ and the response is usually along the lines of: “Erm…you know…snappy…punchy…that sort of thing.” Hmmm, very useful. […]

    Read more

  • Copywriting Has To Make Your Reader Buy

      OK, you’re right, copywriting isn’t just there to make someone buy. You might want them to call you, visit your website or book an appointment. But if your aim is to get your reader to buy, how on earth can a copywriter know how to make that happen? The life of a freelance copywriter […]

    Read more

  • Action Copywriting

    Finally you’ve reached the final stage of the AIDA saga. The past few articles have shown you how to grab your readers’ attention, get their interest, and create a desire for your product. Now all you have to do is get them to take action. The best way to get your reader to take action […]

    Read more

  • Desirable Copywriting

    My previous two articles have looked at how to attract attention and interest so now we are onto the ‘D’ of AIDA – so just how do you create a desire? Any sales person will confirm that getting someone to interested in something is one thing, but to get them to want it is entirely […]

    Read more

  • Interest Inducing Copywriting

    Following on from my last article, we’re now going to discover how you can attract your readers’ interest in what you are selling. How do you do that? Well, your reader has a problem – they are feeling stressed, bored or unfulfilled. It’s down to you to find a way to tie your product to […]

    Read more

  • Attention Grabbing Copywriting

    Every freelance copywriter lives by a certain set of letters. AIDA provides all the elements your writing needs to make a sale. If your copywriting skills are going to be effective you have to learn how to: – Capture your readers Attention – Arouse their Interest – Create a Desire – Get them to take […]

    Read more

  • Website Copywriting Tips

    7 Ways To Make Your Website Readable As a freelance website copywriter I am often asked by businesses to give an analysis of their  website copywriting. It is the same mistakes I see again and again so I decided to write this article to help you review your own site. The appearance of the text […]

    Read more

  • Article Writing Has Its Rewards

    I’m willing to bet you have probably wasted valuable time and money trying to promote your online business. Buying ads on ezines and websites often leads to disappointing results. There’s a better way to advertise your business or website – do you want to know what it is? Article Writing This is an ideal marketing […]

    Read more

  • Article Marketing – 4 Ways To Make Your Articles Creative

    How many times have you had a brilliant idea for an article only to be frustrated by the end result? Something you’d hoped would be Booker Prize winning stuff ends up mundane and boring. I’ve lost count of how many times I’ve started reading an article in anticipation of being entertained and enlightened, only to […]

    Read more