• Copywriting Yoga – Trying a New Perspective

        Namaste. Practising yoga helps calm body and mind; it also enables you to see new perspectives. As you flow through poses, your mind is freed from the hustle and bustle of daily thoughts. Serenity brings clarity. As you breathe into your downward facing dog, you begin to see new viewpoints. Copywriting should have […]

    Read more

  • Why It’s A Bad Idea To Write Your Content In-house

    Times are tough and you need to keep your costs down, I get that. But it’s important not to lose sight of the bigger picture while you’re finding ways to trim your spending. If you’ve used a copywriter in the past, you may decide bringing content production in-house will save you money. However, the opposite […]

    Read more

  • How Much Is Professional Copy Worth To You?

      Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies and white papers that require writing. The problem is you don’t have the skills or time to do them. Then it hits you. You need to find a […]

    Read more

  • Corporates And Copywriters – Why It’s A Match Made In Heaven

      Corporates need content but usually, don’t have the human resources (or specific skills) to keep up with demand. Copywriters have both the skills and capacity to create content. Budgets are being squeezed; you’re working on a skeleton staff and yet productivity targets are rising. Something’s got to give. Either your sanity, budget, or customer […]

    Read more

  • Copywriting Done In-house Can Be Unsanitary And Flamboyant

      Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on a page or screen. Oh boy – that’s the kind of idea that’s responsible for all the terrible sales copy out there. Why? Because everyone thinks they can […]

    Read more

  • Why Copywriters Make Great Listeners

      “Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey   A note to all copywriters out there – if you’re not prepared to listen, your copy will suck, big time. Active listening is a skill not everyone has mastered. A lot of ‘copywriters’ […]

    Read more

  • Are Freelance Copywriters Expensive?

      If you look solely in terms of a quote on a piece of paper, then yes, an experienced, professional freelance copywriter will look expensive (not to be confused with content writers who tend to generate large volumes of content for not a lot of money). Why? Well, for starters a freelance copywriter has heaps […]

    Read more

  • Avoiding The Freelance Client Famine

      On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s not quite that easy. When you freelance there’s no sales team around you delivering work – you have […]

    Read more

  • The is Why You Need a Second Pair of Hands

      Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now want to expand on. Getting meetings with corporate clients can be like wading through treacle. Take this recent example as a case in point. It took a year to get in to see a potential […]

    Read more

  • How to Approach a Copywriter

      In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print but there’s no copy. If it’s an email campaign, you want to send it tomorrow but there’s no […]

    Read more