• Effective Press Releases

    What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s not paid for, your press release has to be top notch […]

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  • Building Your Freelance Copywriting Business

      Building your freelance copywriting business from scratch isn’t easy. How do you get started? Where do you find your clients? How do you build up a portfolio? They are just a few of the questions that will be flying round your head. I have been a freelance copywriter since 2007 and I am frequently […]

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  • SEO Copywriting is a Long Game

      Remember Wimbledon last year and that epic match between Mahut and Isner? It lasted an incredible 11 hours and 5 minutes in total with Isner eventually winning 6-4 3-6 6-7 7-6 70-68! You’re probably wondering what Wimbledon, and that match in particular, has to do with SEO copywriting. Well hang in there and I’ll […]

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  • How to Be an Effective Blogger

      As a freelance copywriter, I have used blogging as a way of promoting my business, my knowledge and to help other people out there who need a bit of help when it comes to copywriting, marketing and general social media issues. But if you are coming to blogging without any experience the whole concept […]

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  • Effective Case Studies

      The humble case study can be like the AK47 of your marketing armoury. What better way to boost your company’s profile while showing your customers a real-life example of exactly what your products can do for them. The most powerful case studies are those that combine an interview with your customer. using quotes from […]

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  • Copywriting–Quantity or Quality?

      If you are an avid reader of marketing blogs you’re bound to have come across the old saying ‘content is king’. Internet marketers across the globe have been telling us that if you want more organic traffic to our websites we need to generate more content—but not any old content, targeted content containing relevant […]

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  • How Social Media Can Help Your Email Marketing

      Businesses everywhere are beginning to appreciate the benefits of email marketing. It is a form of marketing that can be done cheaply and on a massive scale. It’s never been so easy to get your message out to your market place. But not only is it fast, its results are also measurable. With today’s […]

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  • How to Write Great Blogs

      There are masses of blogs out there, some great, some not so great. Everyone seems to have something to say, so how can you make an impact in the blogging world? The best place to start is to look at the structure and presentation of your blog posts. How you write and the way […]

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  • Have We Seen The Death of The Brochure?

    The brochure – once the main marketing force of many companies, has now become a bit of a dinosaur. With more businesses than ever turning to online marketing, is the humble brochure about to be consigned to the annuls of history? As more people turn to the internet to find goods and services (both locally […]

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  • Email Subject Lines–How to Do Them Well

    If you engage in email marketing you’ll know how difficult it can be to get someone to read your email. For your email to survive it has to have a strong, clear and concise subject line to make the recipient curious enough to open it. So all you have to do is come up subject […]

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