• Your Sales Letter – Where Do You Start?

    As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be quite complex to write. But the work begins long before you actually put pen to paper or finger to keyboard. In fact this is true for just about […]

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  • The Copywriter’s Magic Words

    Welcome to the copywriter’s laboratory. This is where perfectly chosen words are put together in a magical formula that will have your readers spellbound and ready to buy. In just a few moments I will show you a few of the words that I as a copywriter use to persuade my readers to buy my […]

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  • 5 Benefits of Article Marketing

    Writing articles is a great way to promote your business and to position yourself as an expert in your field. But it does take time which puts off many people. But what would you rather do? Spend loads of money on ineffective advertising or spend a bit of time putting together some articles which will […]

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  • Why DIY Copywriting Doesn’t Always Work

      copywriting   Everyone is feeling the pinch right now, but there are some things that really shouldn’t be cut back on – especially if you are running a business. In particular, I’m thinking about copywriting. You are in business to sell, right? And the most powerful tool in your sales armoury is marketing. Marketing […]

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  • Copywriting That Benefits You

    What do the Spice Girls and copywriting have on common? Not an awful lot other than the girls know how to: “Tell ‘em what they want, what they really, really want.” Where as most of the sales writing produced doesn’t. If you’ve tried to save money and produce your own marketing copy I can guess […]

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  • Copywriting Tips to Make People Buy

    Let’s get one thing straight from the start – a copywriter writes to sell. Pure and simple. Of course, their sale writing also has to be interesting enough to make someone want to read it in the first place. That’s all well and good, but how can you ensure your reader will actually buy your […]

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  • The How and Why of SEO Copywriting

      SEO copywriting is a copywriting niche that continues to grow in importance. As the number of internet users continues to grow and with the recent increase in local search, more and more companies are relying on it for a higher percentage of sales.  Why? The number of searches done on the Internet is in […]

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  • Make Your Copywriting Persuasive

    As a business owner, you know people aren’t going to buy from you just because you tell them how marvellous your product is. If they did there would be no need for freelance copywriters like myself (a very bad thing) even though it would make your life easier. To get someone to come to that […]

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  • Why Press Releases Are Important

    Probably one of the most effect, and yet the most under used forms of marketing tools available to businesses ins the press release. Over the past 12 months, how many press releases have you made on behalf of your company? 20…15…..10…..3….? None? When’s the right time to issue a press release? At one time or […]

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  • “You talking to me?”

    What is the one marketing mistake I see companies making time and time again? It’s all over their website, brochures, leaflets, email marketing – in fact every piece of marketing spiel they produce. Give up? They talk about themselves. Who’s doing the buying? I know you think the world of your company and its products […]

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