• “You talking to me?”

    What is the one marketing mistake I see companies making time and time again? It’s all over their website, brochures, leaflets, email marketing – in fact every piece of marketing spiel they produce. Give up? They talk about themselves. Who’s doing the buying? I know you think the world of your company and its products […]

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  • Do You Know What Your USP is?

    What is unique about your company? What is it that sets you apart from the competition? In other words what is your Unique Selling Point? Before you attempt to write any marketing materials, you must identify your USP. It can be anything, such as: Guaranteed next day delivery worldwide Your product guarantees a boost in […]

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  • Make Your Copy Stand Out

      If you think of a piece of copy, the main elements that you’ll immediately think of are the headline, body copy and call to action. These are all very important aspects of any piece of copywriting, but they aren’t the be all and end all. There are other elements that a freelance copywriter can […]

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  • Use Copywriting to Boost Your Sales

    If you’re not a copywriter but want to write some sales copy, where do you start? Well, the best place is with your reader. Your reader will be doing the buying so make sure their needs are placed before your own. That means forget great swathes of writing about how great your company is – […]

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  • Make it Better with Copywriting

    Since setting out in the world of copywriting, there are two questions I am constantly asked: 1. What does a copywriter do? 2. How do you write? The first is simple to answer. Copywriting is sales writing. It is my job to look at a business, learn about its products, services, people and ethos and […]

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  • What is Freelance Copywriting?

    The video above gives you an idea of what a freelance copywriter can do for your business. Everywhere you look, someone is trying to market something to you. In newspapers, via email, newsletters, in banner adverts, flyers etc., sales messages are everywhere. Copywriting is all about getting a creative message in front of your customers. […]

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  • Copywriting Dilemma – Who is Your Reader?

    Wouldn’t your life be much simpler if you knew exactly who you were writing for? You’d know their likes and dislikes and could tailor your sales message to be directly relevant to them. But life’s not meant to be that simple. Do you remember the Tom Hanks film Forest Gump? There was a great scene […]

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  • Write to Sell

    Isn’t that a wonderful sight? An out-stretched hand waving a credit card in your direction. Wouldn’t it be amazing if your copywriting (sales writing) made everyone do that? Products would simply fly off your shelves. People are more likely to buy from you if they trust you. Therefore your sales writing has to build a […]

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  • The Copywriter Strut

    Copywriting has a lot in common with the fashion industry. No, really, it has! Come on, give me a chance – let me explain. We’ve all seen images of fashion models. They strut their stuff up and down the catwalk, pouting and scowling at the assembled press. Most of them are so skinny the latest […]

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  • Basic Copywriting – Understand What Your Customers Want

    One of tricks of successful copywriting is understanding what your customers want. You might think that is obvious – it’s what they ask for. Well, it’s not always that straightforward. There is really only one way you can determine exactly what your customers are looking for and that’s through research. How to research As a […]

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